Art direction. It can mean so much. My favorite parts of art directing shoots are planning, concepting, assembling and executing on a great idea with great people. The shoots featured on this page are the result of many talented people coming together to create a vision. A vision that is intended to get people excited about Owala!

Many thanks to Blake, Evett, Greta, Riley, Jesse, Lindsey, Janelle, Cami, Brad, Richie, Kennedy, Genji, Tyler, Luke... I’m forgetting people, but know I do love you. You’re all the dream makers.

My role(s) in these shoots:
· Concepting
· Talent selections
· Prop creation
· Set design & fabrication
· Direction
· Postwork touch-up & editing
· Marketing asset creation

Branding is definitely a passion of mine. Developing a mark that communicates an idea, person or thing can be really challenging but fun. I'm always posting up new marks here, so be sure to keep watching.

Need a logo? Talk to me.

 

Just a collection of random designs that could look good on fabric.

Anyone who knows Akwasi (Kwaz) knows he doesn’t lack in confidence or drive. The confidence being a product of the drive. Kwaz invests himself 110% into whatever he does and the neck breaking sport of the skeleton is no exception. This is no venture for the half hearted and hesitant types. The sport is full of individuals that throw their bodies down an ice tube at speeds of 80+ MPH so naturally an individual that engages in this behavior deserves to look just as explosive while doing it.

Follow his journey here.

The suit was produced by Atex Sportswear.

Once again, I had the opportunity to work on an awesome Adobe project. The challenge was to create an infographic that helped illustrate the idea that new technologies in AR, VR and chatbots will be playing a bigger part in brand interactions between any given brand and consumers.

It's not everyday you get to explore illustration in the medium of neon! It was a fun to solve the custom type and figure out how to harness the essence of Vegas.

This page is dedicated to the odd things I make in my basement.

After having a blast working on Akwasi Frimpong's skeleton suit, I decided to shoot for the moon and pitch some cycling kit designs to premiere extreme sport apparel producer Atex. What you see here is what I came up with.

Davies+Allen is their name and accounting is their game. The client wanted a unique and classy way to present their plans and packages to potential customers. What's more classy than black, silver, linen and some embossing? 

The embossed texture is composed of repeating "+" and "O" symbols which compliments the mark within their logo. We really wanted a tactile experience as well as a great presentation of their excellent services. Adding to the embossing the interior paper we chose was a linen stock. Combined this creates a great presentation and perception of a top quality business to work with.

Just a passion project. Love me some Nike and G.I. Joe.

On the wings of a successful appearance on Shark Tank, Enso Rings was expecting some major orders to come in after the airing of the episode. Working together we strategized and produced a mini brochure that showcases Enso's many styles of silicone rings. These mini brochures were designed to be compact to fit in a 6"x9" mailer.

The design features a newly developed brand style and tone I had the opportunity to help Enso craft, along with wordsmith Austin Gunther.

The piece was produced while at EKR.

MOZY was in need of a fun an innovative way to show potential customers what they have to offer in terms of secure online storage. The concept takes the form of a file folder with each section featuring a gatefold presentation. The MOZY logo was also utilized to develop a pattern that morphs with every section's introduction page.

To get kids to start thinking about choosing UVU as their future higher educational institution UVU needed a piece that would make an impression. The concept is a time machine that "predicts" the viewer's success based on their future attendance at UVU. This piece was completely composited in Photoshop to create a retro feel. 

This guy won a spot in the AIGA 100.

This was a pre-rebrand piece that features some sweet die cut page ends and embossed logo.