Anyone who knows Akwasi (Kwaz) knows he doesn’t lack in confidence or drive. The confidence being a product of the drive. Kwaz invests himself 110% into whatever he does and the neck breaking sport of the skeleton is no exception. This is no venture for the half hearted and hesitant types. The sport is full of individuals that throw their bodies down an ice tube at speeds of 80+ MPH so naturally an individual that engages in this behavior deserves to look just as explosive while doing it.
Being Ghanaian it’s only fitting that his nationality be represented first and foremost. The Ghanaian Kente pattern represents his love for his heritage while at the same demonstrating his boldness through the vibrant yellow, green and red abstracted shapes. The configuration of the design at first glance creates an sense of unstoppable energy, which is very accurate, but the underlying concept hearkens back to a tactic used in naval warfare during the First World War. Hulls of battleships were decorated in multi-directional zig zagging lines that would disorient and confuse potential enemy attackers, giving the camouflaged ship the upper hand.
Well, Kwaz has suited up and is ready for a challenge and PyeongChang 2018 is in his sights.
Follow his journey here.
The suit was produced by Atex Sportswear.
It's not everyday you get to explore illustration in the medium of neon! It was a fun to solve the custom type and figure out how to harness the essence of Vegas.
On the wings of a successful appearance on Shark Tank, Enso Rings was expecting some major orders to come in after the airing of the episode. Working together we strategized and produced a mini brochure that showcases Enso's many styles of silicone rings. These mini brochures were designed to be compact to fit in a 6"x9" mailer.
The design features a newly developed brand style and tone I had the opportunity to help Enso craft, along with wordsmith Austin Gunther.
The piece was produced while at EKR.
Once again, I had the opportunity to work on an awesome Adobe project. The challenge was to create an infographic that helped illustrate the idea that new technologies in AR, VR and chatbots will be playing a bigger part in brand interactions between any given brand and consumers.
After having a blast working on Akwasi Frimpong's skeleton suit, I decided to shoot for the moon and pitch some cycling kit designs to premiere extreme sport apparel producer Atex. What you see here is what I came up with.
Branding is definitely a passion of mine. Developing a mark that communicates an idea, person or thing can be really challenging but fun. I'm always posting up new marks here, so be sure to keep watching.
Need a logo? Talk to me.
Davies+Allen is their name and accounting is their game. The client wanted a unique and classy way to present their plans and packages to potential customers. What's more classy than black, silver, linen and some embossing?
The embossed texture is composed of repeating "+" and "O" symbols which compliments the mark within their logo. We really wanted a tactile experience as well as a great presentation of their excellent services. Adding to the embossing the interior paper we chose was a linen stock. Combined this creates a great presentation and perception of a top quality business to work with.
When it was announced that web powerhouse was coming to town, an infographic of the potential for the community was in order. Intricate line work was the only way.
To get kids to start thinking about choosing UVU as their future higher educational institution UVU needed a piece that would make an impression. The concept is a time machine that "predicts" the viewer's success based on their future attendance at UVU. This piece was completely composited in Photoshop to create a retro feel.
This guy won a spot in the AIGA 100.
This card design features duplexed uncoated stock with a clear spot UV logo finished off with hand painted cyan edges.
MOZY was in need of a fun an innovative way to show potential customers what they have to offer in terms of secure online storage. The concept takes the form of a file folder with each section featuring a gatefold presentation. The MOZY logo was also utilized to develop a pattern that morphs with every section's introduction page.
While working on the award winning UVU Magazine I had the opportunity to do some pretty fun stuff within the realm of editorial design. This feature focused on the educational opportunities for Utah's Navajo communities at UVU and how alumni were going back to said communities to contribute to improving conditions.
This was a pre-rebrand piece that features some sweet die cut page ends and embossed logo.
Every once in a while you get the opportunity to work on a dream project. Back in 2010 I had that chance in the form of a collaboration with one of my favorite comic illustrators Tomm Coker and colorist Daniel Freedman. The project was to help them compile the TPB of Undying Love. My assignment was to develop the chapter break pages. The solution featured a Chinese seal inspired icon that represented the concept of each chapter, a gradually destroyed heart motif and some Oriental line work corner embellishments.
Grab a copy. You will not regret it.
Who doesn't love playing with pictures of dogs having fun? That's what I got to do for TIGO in the form of a homepage concept for their new site. The idea was set a tone of bright, cheery fun and also communicate that these unique collars were created to be unstoppable. Fun project!